The “iconic” offroadtb.com logo and brand mark.

offroadtb.com is where I cut my teeth on web and branding design. The site is on its 2nd theme redesign, which encompasses essentially two sites (forums run on its own CMS, and the homepage and articles run on a separate CMS). Its undergone numerous design changes to the look and feel of the site, always trying to take the input from the users.

At its peak, the site saw thousands of visitors a day That was largely due to the forum’s logical layout, an emphasis on good content and documentation, and working to turn good posts into official articles. Good SEO, solid branding, and a consistent feel doesn’t hurt either.